For growing businesses

Communication that makes a business easier to find and trust

Search visibility starts with useful answers for people: accurate company details, a clear offer and communication that helps customers make a decision.

View the checklist

Three places to start

Company profile

Keep your company name, contact details and offer consistent wherever a customer may find you. Explain your services in plain language.

Customer answers

Publish answers to the questions people ask before buying: scope, timing, service areas and the best way to contact you.

B2B relationships

When entering a new market, make your profile clear, use the right language and make a first conversation simple.

Trustworthy company presence checklist

  1. Check that contact information is current and consistent.
  2. Describe services in the customer’s language.
  3. State where you work and how quickly you respond.
  4. Update recurring questions in your content.
  5. Link people to the next useful step.

To create or improve a company profile, visit Business Communicator.